About SmartNegoLab
Founder-led SaaS Cost Negotiation for Startups
Hi, I’m Hervé Lagrange — founder of SmartNegoLab, a startup-focused SaaS negotiation agency.
I didn’t come from tech. My background is hospitality, luxury retail, and direct sales. I’ve worked in fast-paced, high-stakes environments across the UK, France, and the Caribbean — learning how to read people, manage expectations, and deliver value on the spot.
That experience gave me a skill most startup teams don’t have time to master: the art of negotiating.
After years in business development — both as an employee and independently — I launched SmartNegoLab to help startups stop overpaying for software. We don’t sell software. We don’t resell tools. We **negotiate your SaaS stack down**, vendor by vendor.
You send us your current stack. We save you money. If we don’t, you don’t pay. That’s it.
SmartNegoLab was created to help lean startups navigate bloated SaaS contracts. Founded by Hervé Lagrange, we bring negotiation experience from over 10 industries and 500+ vendor conversations. Whether you’re scaling or cutting burn, our mission is simple: get you results—fast, efficiently, and performance-based: 25% of total value negotiated — including both cost savings and extra benefits like support, terms or usage.
Why Startups Trust SmartNegoLab?
- Value-Based: 25% of Total Impact (Cost, Perks & Terms)
- B2B Negotiation Experience — On Both Sides
- Built for Founders: Fast, Lean, No BS
- We Plug into Your Workflow, Not Disrupt It
- Founder-Led & Hands-On — No Junior Account Reps
- Remote-Ready, Globally Tuned
Who We Serve
🌍 Based In
- 🇫🇷 France
- 💻 100% Remote
- 💼 B2B SaaS clients
🌐 Who We Serve
- 🇺🇸 United States (focus)
- 🇬🇧 United Kingdom
- 🇨🇦 Canada
- 🇸🇬 Singapore
- 🇦🇪 Dubai
- 🇦🇺 Australia
Ready to Reduce Your SaaS Costs?
Send us your current SaaS stack. We’ll negotiate directly with your vendors, cut your costs, and keep you focused on growth — not chasing rep emails.